PROJECT:  Daytona International Speedway

SIZE: 2 Milllion Square Feet Concourse 

YEAR: 2014

INDUSTRY: Sports + Entertainment

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long front stretch. At the conclusion of the redevelopment, Daytona International Speedway now has approximately 101,500 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway now features over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. 

https://www.news-journalonline.com/story/news/2014/09/10/local-economy-also-rising-on-strength-of-speedway-workers/30682041007/

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